Ofterdingen and Kropotkin

"Remember how 'SNL' had those great parodies of commercials right after the show's opening? Such great parodies that it always took you a while to even realize they were parodies and not commercials? And how the anti-commercials were a hit? So then what happened?"
"What happened is that the sponsors started putting commercials on 'SNL' that were almost like the parodies of the commercials, so that it took you a while to realize that these were even real commercials in the first place. So the sponsors were suddenly guaranteed huge audiences that watched their commercials very, very closely - hoping, of course, that they'd be parodies."
D.F. Wallace, My appearance, 188-89